Insights / Blogs / Empowering ‘Make in India’: Zetwerk’s Accelerated Journey in Smartwatch Manufacturing

Empowering ‘Make in India’: Zetwerk’s Accelerated Journey in Smartwatch Manufacturing

By Zetwerk Editorial Team


31 January 2024

Innovation is not just a buzzword; it’s the lifeline that keeps brands ahead of the curve. The story of Zetwerk’s partnership with a leading Indian mobile accessory brand is a testament to the power of innovation and collaboration while pursuing the ‘Make in India’ initiative.

As India embarks on its journey towards self-reliance in manufacturing, businesses are increasingly localizing production. For a prominent mobile accessories brand, this meant shifting the manufacturing of smartwatches closer to home. The objective was to support the national manufacturing agenda and streamline the time-to-market for their cutting-edge products.

The challenge was formidable: deliver the first batch of domestically manufactured smartwatches within 100 days. To achieve this, the brand needed more than just a manufacturing partner; they needed an end-to-end solution provider with the expertise to handle design, manufacturing, and assembly seamlessly. Enter Zet Town, a company renowned for expertise in Electronics Manufacturing Services (EMS) and Original Design Manufacturing (ODM).

With Zet Town’s expertise, the brand managed to surpass expectations. The initial batch of 10,000 smartwatches was delivered before the 100-day deadline, showcasing Zet Town’s commitment to efficiency and excellence. The state-of-the-art facility has a monthly production capacity of 100,000 units, laying the groundwork for sustained manufacturing excellence.

Establishing a dedicated EMS & ODM facility wasn’t just about meeting a one-time deadline but also setting the stage for long-term success. By partnering with Zet Town, the brand gained access to a seamless manufacturing process, from design conceptualization to final assembly. This ensured a steady supply of innovative products and bolstered the brand’s reputation as a leader in the consumer electronics space.

At the heart of Zet Town’s success lies its commitment to transparency and real-time communication. Through its proprietary manufacturing OS, Zet Town provided unparalleled visibility into the project, offering customers real-time updates and insights. This instilled confidence in the brand and fostered a culture of collaboration and trust.

The story of Zet Town’s partnership with this mobile accessory brand is more than just a tale of successful manufacturing; it’s a testament to the power of innovation, collaboration, and the ‘Make in India’ vision. By embracing localization and leveraging expertise, Zet Town has accelerated innovation and laid the foundation for a brighter, more self-reliant future in Indian manufacturing.